BOSTON CALLING FESTIVAL
EVENT IDENTITY PROPOSAL
THESIS:
SHIFT FOCUS OF THE MUSIC FESTIVAL TO REFLECT THE CITY'S CULTURAL IMPACT ON THE MUSIC INDUSTRY BY SHOWCASING BOSTON'S
WIDE RANGE OF TALENT.
INITIAL SKETCHES + INFORMATIVE IMAGES OF VENUE
NEW TYPOGRAPHIC SYSTEM
THE FESTIVAL WILL FOCUS ON THREE DISTINCT MUSIC SCENES TO COME OUT OF BOSTON. IN TURN, WE WILL USE THREE DISTINCT TYPEFACES IN OUR BRANDING SYSTEM FOR VARIOUS USE CASES.
NEW MARKS
HAND DRAWN MONOGRAM
EXTENDED HAND DRAWN WORDMARK
PRIMARY VECTOR LETTERFORM KNOCKOUTS
ICONS + GRID SYSTEM
ICONS ARE INFORMED BY LOCAL BOSTON AREA LANDMARKS / ICONOGRAPHY:
THE PRUDENTIAL TOWER ("THE PRU"),
THE CITGO SIGN,
200 CLARENDON ST. (THE "JOHN HANCOCK" BUILDING),
AND HARVARD STADIUM (THE "COLOSSEUM")
APPLICATIONS
FESTIVAL MERCHANDISE
STREET LEVEL PRINT ADS
FESTIVAL DAY PASS FRONT
©2021 JON VOGEL DESIGN
